Meet Josh

Principles & Values

My Approach to Coaching

I do my utmost to listen and truly understand where the person I am coaching is in their life. Often, there is a gap between where someone thinks they are and where they actually are, and it’s my job to identify that. I work to understand their barriers to progress, learn from their past successes, and clarify what success looks like to them.

Personal Qualities I Bring

Professionalism is at the heart of what I do. I take confidentiality seriously, and I’m always punctual and organised. I’m adaptable to changing circumstances and flexible when challenges arise. At the same time, I believe in bringing a sense of playfulness to my work and finding moments of levity when things feel tough.

How I Guide People

I guide people gradually, helping them find the beginning of their path. Once you’re on the path, it gets easier—but finding the entrance is often the hardest part. I provide plenty of support at the start, with the aim of gradually reducing reliance on me. This approach empowers my clients, building their confidence and autonomy in areas like exercise, nutrition, and overall wellbeing.

Core Values

Integrity underpins all my work, ensuring honesty and trust in every interaction. I also value playfulness and believe that enjoying the process is key to sustainable change. Finally, I champion working smart—finding effective and creative solutions that fit into your life rather than making life revolve around the plan.

My Philosophy

I believe in a personalized approach to health, guided by proven behavior-change techniques. My coaching focuses on building a sustainable framework of habits, making regular exercise and balanced nutrition a natural part of your daily life. Although I draw on the latest science and research to ensure nothing is missed, I also respect the importance of feel and intuition when it comes to making decisions.

Now based in Kendal, I provide in-person training across the South Lakes, working with clients at home or outdoors to create tailored programs that fit their lifestyle. I also offer online coaching as a key part of my 60/3 program, making expert guidance accessible to anyone, anywhere. This includes personalized training plans for aspiring amateur endurance athletes, regardless of time zone.

I founded Fearless Training in 2016 to transform lives through sustainable health and fitness. With over two decades of experience in sport, coaching, and the private health sector—specializing in weight management—I’ve dedicated my career to helping people unlock their potential and build healthier lives.

My coaching began 20 years ago at Manchester University when I realised that helping young athletes improve their movement and win races was a lot of fun! I then moved into the Private Sector as a Health Coach working in Specialist Weight Management alongside training twice a day with the National Development Program for Rowing. Illness put a holt to my rowing aspirations and decided to put my experience to use by helping others. Since University, I split my time between a small number of 1-2-1 personal training clients and 5-10 amateur endurance athletes. All together, I’ve coached over 1000 people on how to improve their movement and change their thinking.

In 2024, our family relocated to Kendal, Cumbria to fulfil a dream of living near the mountains. Whether skiing, cycling, or running through our National Park, being active together is one of my greatest joys. In my spare time, I design and build small projects for our home, photograph the changing seasons and prepare food for my family and friends.

  • Mechanical Engineering FDEng - University of Manchester

    Exercise Physical Activity and Health HND - University of Salford

    Talented Athlete Lifestyle Support (TALS) Practitioner - St Mary’s University

    Nutrition & Genetics - St Mary’s University

    Level 4 Exercise Referral and Nutritional support

    Level 3 Personal Training

    Level 2 Coaching of Rowing - British Rowing

    Level 2 Award in Instructing Cycle Training

    Anti Doping Adviser - UKAD

    Emergency First Aid at Work

  • 20 years working across health, fitness and sport.

    Breadth of coaching experience, including but not limited to -

    • Leadership and personal development of aspiring coaches for over 15 years.

    • 1-2-1 assistant coaching and conditioning of a Paralympic footballer.

    • Preparing 3 athletes for National Rowing Trials.

    • Coaching multiple amateur marathon runners to success (sub 5 to sub 3).

    • Coaching and training multiple ultra-endurance events (UK & abroad.

    • 100+ 30-75 year old personal training clients with significant body recomposition (fat loss, muscle gain/maintain) over 8 years.

    • Delivery of 20+ nutrition workshops for weight loss, muscle gain and performance for both individual and corporate teams.

    • Extensive work in the public and private sector delivering lifestyle-based talks, interventions and support.

  • I enjoy a wide range of sports, many of which have evolved into hobbies. I’ve medaled in rowing at a national level (gold in indoor rowing and bronze in outdoor sweep rowing) and have raced bikes on both the track and road. As a junior, I competed nationally in athletics, taking part in throws and sprints. I’ve also raced distances ranging from 60 meters indoors to 52 miles outdoors, and swum competitively—from 25 meters in the pool to 4 miles outdoors. More recently, you can find me ski-touring in the winter and I keep my competitive edge alive with Hyrox events and gym competitions. Most importantly, over 30 years of competitive experience now fuel my passion for helping others achieve their best, regardless of their level.